Content Writing & AI Tools

Prerequisite

Minimum Matriculation

Course Description

Content writing course lets you deal with the growing complexities associated with content writing;we make you enable to cross these hurdles with ease. Moreover, a content writing course focuses training you to write on a variety of topics. You get a lot of improvement at the end of the days you keep on learning, applying and improving the tactics. Hence, from brainstorming techniques to creating an impactful copy; this course covers all the relevant tools and inclusive insights to help you grow and strengthen your learning curve.

What you will learn

This course should: provide you with the confidence to use written communication in your work and personal experience beyond college, acquaint you with the concept of a writer-reader relationship and identify the need for active participation from both writer and reader, Teach you the skills needed to successfully communicate in a modern world through written materials. If you effectively complete readings, practice exercises, workshops and assignments, you will:learn to identify and select many types of writing frequently required in a variety of careers, practice audience analysis and develop effective communication strategies for a variety of audiences,

Course Outline

• Week 1 Fundamentals of Content Marketing

  • Mindset What is Content, What is Content Marketing, Types of Content Marketing, Content Marketing Case Studies, Basic Skills, Why People Fail ,Content Writer’s Portfolio, Content Writing Scopes, Alternative Career.

• Week 2 Content Writing Fundamentals

  • What is Content Writing, Types of Content Writing, Blog Writing, Copywriting, Ghost Writing, Email Writing, Social Media Writing, Creative Writing, Technical Writing, Academic Writing, PR Writing, Content Design/Body, CV Writing & Profile Building

• Week 3 Copywriting Mastery

  • What is Copywriting, Importance of Copywriting, Copywriting vs
  • Content Writing, How to do Copywriting, Most Popular & Effective Copywriting Model, What is AIDA Model, Copywriting using AIDA Model

• Week 4 Copywriting Mastery

  • What is Social Media Copywriting & Ad Copy, Ad Copy vs
  • Copywriting, Copywriting Tips & Secrets, Best & Effective Copywriting Format, Copywriting Scopes & Opportunities

• Week 5 PR & Journalism Writing

  • News Writing, Press Release, Press Statements , Feature Writing, Blog Article, Translation & Transcribing, Website Writing

• Week 6

  • Content Writing/Creation Steps, Content Scraping, Content Planning & Structure, Paraphrasing

• Week 7 SEO friendly Content Writing Elements and Keyword Research

  • Website Writing (Recap), Importance of a Catchy Title, How to Choose a Catchy Title, What is Focus Keyword & LSI Keyword, Importance of Focus Keyword & LSI Keyword, How to place Focus Keyword & LSI Keyword, What is Keyword Density, Keyword Stuffing & Keyword Prominence, What is Meta Description & how to write.What is Keyword Types of Keywords, Search Intent vs
  • Keyword, How to research keywords, How to find low competitive keywords, Use of free & paid Keyword research tools.

• Week 8 Niche Dig Down and Content Optimization

  • SEO Fundamentals, What is Search Intent, What is a Search Engine, Most Popular Search Engines, How Search Engine Works, What is Algorithm & How Google Algorithm Works, What is Search Engine Optimization/SEO, What is Niche & Micro Niche, Importance of Niche & Keywords for Writer, Requirements To Select A Profitable Niche
  • Content Optimization Requirements User-friendly Content,Engaging Content , How to increase Readability Score,Optimizing Content with Surfer SEO,Understand the Search Intend,Content Planning,Content Scraping
  • + Quiz 3

• Week 9 Content Audit & Ranking Factors

  • Content Audit Checklist, What Proofreading & Editing, How to Check Grammar, How to Check Plagiarism, Rewriting & Editing, How to Use Free & Premium Audit Tools, Essential Content Ranking Factors.

• Week 10 Artificial Intelligence and Writing

  • how to find and use AI technologies such as Chat GPT for various writing purposes, Understand AI and writing technologies and explore ethical challenges, Develop effective AI prompts and search for accurate information, Compose texts that seamlessly integrate AI-generated and processed content +Quiz 4

• Week 11 Portfolio & Client Hunting

  • What is Portfolio, Free Platforms for Portfolio, Premium Quality Portfolio, Create an Excellent Portfolio, Market Research, Direct Client Hunting, Secret & Effective Ways to Get a Long Term Job.

• Week 12

  • Final

Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100